Udupp Color Lab · 2027
Your favourite
color, delivered
in comfort.
A movement to think beyond.
Premium 250 GSM Giza cotton T-shirts. Oversized fit. Signature embroidery. Find your color.
Udupp Color Lab · 12 colours in motion
Your colour is floating here.
Move through colour. Hover to feel it. Drag to explore it.
Jalebi Orange
Inspired by India's iconic jalebi.
Best forFriends · Travel · Casual
MoodEnergetic · Warm · Spontaneous
Voted by the crew
Most popular
The three shades the crew has voted straight to the top of the Color Lab this season.
The 2027 collection
Shop the colors
Pick by occasion
Outside the palette
12 shades. One exception.
Anomaly Black is the one shade that never joins the twelve. A timeless, do-everything black, the exception that goes with all of them.
You pick. We drop.
You choose what drops first.
Pick your three favourite colors. The three with the most votes will be released first in udupp Color Lab 2027.
Your picks
0/3
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The Crew
One perfect crew.
250 GSM Giza cotton. An oversized fit. Subtle embroidery. Udupp Color Lab brings color into your everyday with shades to explore, moods to express, and comfort that stays.
- Fabric
- 250 GSM ball-washed Giza cotton
- Dye
- Reactive garment dye
- Finish
- Tonal, low-key udupp™ mark
- Fit
- Signature oversized fit. Size down for a closer fit.