The udupp journal

Notes from the dye house.

Process notes, color stories, and the odd manifesto. Everything that happens before a crew lands in the box. Fewer graphics, better colors.

July 28, 2026 · 4 min read

Less nostalgia, more color. The case for stripping the graphics and putting everything into the dye.

July 9, 2026 · 3 min read

Color Lab isn’t finished inside our studio. Your choices, reactions and votes help us understand which shades should move forward.

June 20, 2026 · 6 min read

Twelve colors, four drops, one year. A short map of how the 2027 season is built, and why the garment stays the same.

June 2, 2026 · 3 min read

A garment dye keeps moving after you buy it. A few small habits keep the color where you want it.

May 15, 2026 · 4 min read

Why we cap the run size, log every bath, and refuse to make two crews read exactly alike.

Notes from the dye bath